Screen%20Shot%202020-07-09%20at%2011.41_

ge healthcare

envisioning the future of breast cancer screenings.

challenge

Working in conjunction with leading physicians & radiologists, GE Healthcare challenged Manifesto to develop a vision piece showcasing how GE Healthcare technology might manifest in 2030—and centered around one woman, whose day would drastically change based on an at-home breast cancer screening.

the scope

• Brand Anthem Video

• Trade Show & Earned Media Ideation

insight

Could GE’s technology of the future help her catch it early, help reduce anxiety throughout the process and make the process easier and more streamlined with her collection of healthcare specialists?

solution

As the vehicle to deliver a glimpse into this bold new future, Manifesto developed an emotive content piece set in 2030 showcasing a highly personal, emotional experience of a theoretical character named Sophie going through the process of early breast cancer detection, diagnosis, and treatment. It was then translated into a multi-city roadshow of GE leadership aimed at inspiring GE’s biggest healthcare partners, radiologists and customers.

get in touch

new business inquiries:

dave@manifestoagency.com

general inquiries:

info@manifestoagency.com

career opportunities:

view job openings

newsletter

Manifesto is a creative branding and strategy agency that transforms beliefs into authentic behavior through the power of culturally disruptive ideas.

 

© 2020 Manifesto, all rights reserved

View our privacy policy