intel
experiencing what it's like to let the inside out.
challenge
Intel has been the tiny force behind amazing technology; but rarely gets the credit. It’s no longer an ingredient. Likewise, Intel’s 109,000 global employees have been too busy working on technology inside to lay claim to the experiences they create outside. Bottom line: Intel employees needed a rallying cry to show and tell the world what they stand for—and all the amazing things they’ve done.
the scope
• Brand Anthem Video
• Global On-Campus Signage
• Global Experiential Tour
• Branded Intranet Content
insight
Intel employees create amazing experiences—from the inside out.
solution
On the heels of Intel’s 50th Anniversary of Moore’s Law, we developed a master platform called “Let The Inside Out,” connecting and celebrating Intel employees and their innovations—and to completely reinvent the way people think of Intel. After a near year-long journey, we created a series of employee engagement activations highlighting unsung employee heroes who make “amazing” possible.
15
launched in
countries
appeared at
28
intel campuses
