How do you harness your brand's purpose?
Eight weeks ago, Chief Storyteller Tim Dyer had the privilege of sitting down with OJ Aguilar and Christian Seibert from Eisley Creative’s #BeOriginal Podcast to talk about all things brand building.
We’re excited to share this deep discussion on brands in culture, the origin of the manifesto, employee engagement and our own Manifesto backstory.
Within the podcast they touch on the pendulum swing in culture toward purpose, the heart and soul of brands and a few who are doing it well. You might just get inspired to pen your own #RallyCry!
Watch it here or check it out wherever you podcast.