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monday memo 148: chairs, chemistry & treats

Welcome to the Monday Memo — your pop culture snapshot from Manifesto.

Hey friends, Mondays can be tough. Here are 7 things to make October 16th, 2023, a bit better.

Check out the photos from last weekend's eclipse...


1. Artist of the Week: Nicholas Devlin

Nicholas Devlin is a sculptor making functional art in Brooklyn. Delvin said, "My focus is on the paradox of ‘feeling at home’ in our domestic spaces, a desire that often eludes us due to the uncanny realities of everyday life." His pieces are whimsical, bold, and contemporary. In short, he puts the "fun" in functionality...


2. What we're listening to: Zach Bryan - Spotify

We have been listening to this album so much that we just ASSUMED we had already featured it in the Memo. Today, we right this wrong. If you have not yet listened to Zach Bryan's self-titled masterpiece, you're in for an absolute treat. Bryan's album is a modern masterpiece, mixing folk and outlaw country styles to create something beautiful, raw, soulful, and deeply vulnerable. Something in the Orange tells us that it's just the beginning for Zach Bryan...


3. What we're watching: Lessons in Chemistry - Apple TV+

Based on the New York Times best-seller, Lesson in Chemistry follows Elizabeth Zott, who became a beloved cooking show host in 1960s Southern California after being fired as a chemist a decade earlier. Engaging and thought-provoking, the story manages to strike a delicate balance between internal struggles and external obstacles. We loved the book and can't wait to see what the show cooks up...


4. Trend & Advertising Highlight: Peanut Butter & Jelly, Mac & Cheese, Ice Cream &...Fruit Roll-Ups? If you grew up in the 80s or 90s, you no doubt know about Fruit Roll-Ups, the prized item in every lunch box. Over the last few weeks, Fruit Roll-Ups have become the star of social media, thanks to a few intrepid youths unrolling them, filling them with ice cream, and rolling them up again for an ice cream sandwich-like creation. Since then, Fruit Roll-Ups has been forced to take to its own social media channels to remind people to take off the plastic lining before eating and even enticed Friends star Courtney Cox to give it a try, calling it a “million dollar business” after just one bite. The brand has also started posting an adorable series of “all the ways to eat Fruit Roll-Ups” on its Instagram to further inspire fans. The lesson here is about leveraging unexpected success to keep brand traction. We can never truly anticipate the next viral moment, but we can be ready to pivot when it does come along. Despite hours of planning and strategic attention, sometimes we have to throw out the playbook and lean into our moment.


5. Cognitive Bias of the Week: False Consensus Effect

The false consensus effect describes the tendency for people to believe that their own opinions, beliefs, and attributes are more common and normative in others than they actually are and that opinions, beliefs, and attributes that others have but they do not share are more indicative of someone’s personality in general. Psychologists have often attributed the false-consensus effect to a desire to view one’s thoughts as appropriate, normal, and correct. A great example of this effect in action is found in our social media feeds. For example, our copywriter KG loves Taylor Swift. Many of her friends share this love, so she sees a lot of positive content about the pop star on social media. When her sister's boyfriend mentions that he thinks Taylor Swift only writes songs about her exes, KG becomes agitated. Something must be wrong with him! How could he not understand the complex songwriting talent of Taylor Swift??? While KG may consider this dislike as a personal failing, unfortunately, that is not an accurate way to judge character. We each are in our own echo chamber, and his social media is probably curated with his unique interests that KG may not understand. Our advice to combat this effect is to seek out opposing viewpoints and understand that while someone may not share our interests or opinions, they can still be a good person. What we define as "normal" varies from person to person. Dig deeper.


Nature is, literally. A species of small holly tree last seen nearly two centuries ago has been rediscovered in Brazil and scientists say it is an “incredible find”.

6. Good News of the Week:


When the infamous "Sweet Sixteen Killer" returns 35 years after his first murder spree to claim another victim, 17-year-old Jamie (Kiernan Shipka) accidentally travels back to 1987, determined to stop the killer before he can start. Perfect for those looking for a fun movie that gets them in the spooky spirit, without being too scary. Plus the 80s outfits and slang are a fun nostalgic edge. Tubular!


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