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monday memo 156: roots, golf & gingerbread

Welcome to the Monday Memo — your pop culture snapshot from Manifesto.

Hey friends, Mondays can be tough. Here are 7 things to make December 4th, 2023, a bit better. Oxford's 2023 Word of the Year is "Rizz." The word charisma inspires this Gen Z slang, and if someone has "rizz" they have style, charm, and attractiveness. The rumor is only people with rizz read Monday Memo every week...


1. Artist of the Week: With Roots

Baby, it's cold outside, but this unique brand makes it feel like Spring all year long. With Roots is a Brooklyn-based jewelry company crafting unique jewelry pieces from real flowers. The owner, Sharon, was inspired to start the company in 2011 after she made a terrarium for a friend. She said, "He liked them so much he told me he wished he could wear them! I did my research and made it happen, and With Roots was born."


2. What we're listening to: Braden Bales


Braden Bales is one of our favorite new artists of 2023! Earlier this year Bales went viral on TikTok for his song "CHRONICALLY CAUTIOUS." The tune, an open omission of his struggles with mental health and anxiety, reflects his signature rap-sung style, with a hint of pop-punk, emulating artists like Don Toliver, Lil Yachty, and NF.


3. What we're watching: Dash + Lily - Netflix


You may be thinking, why are they recommending a Christmas show from 3 years ago? Well, dear reader, this criminally underrated series deserved all the love it can get! A whirlwind holiday romance builds as cynical Dash and optimistic Lily trade dares, dreams, and desires in the notebook they pass back and forth at locations all across New York City.



An Arnold Palmer is a non-alcoholic drink named after the famous golfer, consisting of half iced tea and half lemonade. Liquid Death, the popular water and drink company recently came under fire for their take on the drink named, "Armless Palmer." After Palmer's estate threatened to sue, Liquid Death fought back in their signature cheeky way, renaming the product, "Dead Billionaire." Considering, Forbes estimated Arnold Palmer's inflation-adjusted career earnings total to be $1.3 billion, we can't help but think he still inspired the new name. Liquid Death unveiled the can in an Instagram post over the weekend, writing in part that the drink with the new name was the "exact same thing" it had previously been selling, but now it will not have to go through "a senseless legal battle with a large enterprise ... [with] far more $$$ to burn on legal fees that we do." Where most companies try to skirt around controversy, Liquid Death makes its bold, straightforward approach part of its whole brand identity. Toast to Liquid Death, for once again, showing us all how it's done.


5. Cognitive Bias of the Week: Bye-Now Effect

This week we are bringing back an effect by popular demand! The bye-now effect describes a specific word-priming scenario where the reading of the word “bye” causes us to think about its phonological twin, “buy”. When our frame of mind shifts to think of the verb “buy”, it may be able to influence our behavior. For example, imagine that you are reading a magazine. You are reading the letter from the editor and she signs off with a big, bold, “bye”. Thinking nothing of it, you flip the page and see an advertisement for a perfume.The buy-now effect suggests that you are actually more likely to buy the perfume because you just read the word “bye”. It is likely that the magazine strategically placed the perfume advertisement right after the letter from the editor, in order to have the word “bye” prime readers to shift their mind to the purchasing associations of the word “buy”. Although it is unlikely that we would consciously draw the connection between the two, the bye-now effect shows that we quite drastically change our consumption behavior based on priming words.


Studies show that poor information exchange among foster youth can compound pre-existing medical, behavioral, and developmental problems. So it’s easy to make the connection that easy and free access to information — like life skills and independent living, rights to mental health care, education, and legal protections — are paramount to their success as adults.

6. Good News of the Week:


Looking for a sustainable way to decorate for the holidays? Using an Amazon box, a white paint pen, and some string, our copywriter KG made a festive gingerbread house garland for her apartment. "I loved it because it leveraged items I already had around my home and didn't break the bank like all the Target decorations I wanted to buy." Try it out yourself!


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