university of wisconsin-madison
thanking wisconsin with the state's sweetest treat.
Considered an ivory tower in the state, the University of Wisconsin needed to create a grassroots outreach program to combat misconceptions and spread goodwill.
In the first year of our program we restored a 1957 International Harvester Metro delivery van to like new condition, and outfitted the vehicle with all the necessary equipment to serve ice cream, bringing a myth busting message directly to residents all around the state of Wisconsin.
• Brand Campaign
• Media Distribution
• Experiential Tour
• Television & Radio
• Branded Collateral
UW-Madison engaged Manifesto to create a campaign and tour that we called—Get The Scoop. Partnering with Discover Wisconsin, the campaign also showcased little known connections between remote parts of the state and the University system—with a focus on busting myths and misconceptions.