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university of wisconsin-madison

thanking wisconsin with the state's sweetest treat.

challenge

Considered an ivory tower in the state, the University of Wisconsin needed to create a grassroots outreach program to combat misconceptions and spread goodwill.

insight

In the first year of our program we  restored a 1957 International Harvester Metro delivery van to like new condition, and outfitted the vehicle with all the necessary equipment to serve ice cream, bringing a myth busting message directly to residents all around the state of Wisconsin.

the scope

• Brand Campaign 
• Media Distribution 
• Experiential Tour
• Television & Radio 

• Branded Collateral

solution

UW-Madison engaged Manifesto to create a campaign and tour that we called—Get The Scoop. Partnering with Discover Wisconsin, the campaign also showcased little known connections between remote parts of the state and the University system—with a focus on busting myths and misconceptions.

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