Deliver an integrated campaign to inspire entry makers/learners to create inventions with the new Genuino 101, brought to you by Intel and Arduino (a proven, trusted brand in the maker movement that designs and manufactures open-source hardware and software).
With an imagination and a little ingenuity, you can create anything with Intel Genuino 101. There is an increased global demand for entry-maker products that introduce coding and technology in elementary and secondary education. Intel has partnered with Arduino to bring Genuino 101, an affordable, entry-level development board leveraging the Intel Curie module.
Aiming to make evangelists out of this highly influential global set, we debuted and introduced the Genuino 101 board at Maker Faire Rome. Because there’s no greater invention than the human imagination, we encouraged our audience to bring their imagination to life with Genuino 101, the must have entry-level creation tool for students and first-time makers. The message: If you can think it, you can create it. Momentum generated at this event was amplified through a fully integrated social plan and offset by traditional mediums, such as booth banners, t-shirts, postcards and stickers.