Lands’ End School Uniforms was looking for relevance, uniqueness and growth in a very traditional category. Our task was to make this happen at the National Charter Schools Conference in Washington, DC, the largest annual gathering of school leaders and influencers–ultimately, with the aim to build awareness and consideration for Lands’ End.
What if you got accepted to a school you never applied to?
We developed an integrated, disruptive and fun brand platform around the fictitious “Lands’ End Academy”. Key elements include: